Rethinking the Everyday Economy: Why Improving “Average” Firms Matters Most

In 2018, Rachel Reeves described the “everyday economy” as the ‘services, production, consumption and social goods that sustain all our daily lives’ (Reeves 2018). The term ‘everyday economy’ resurfaced in the new small business strategy published by the government last year (HMSO 2025). One chapter of the strategy focused specifically on SMEs as the ‘crucial… Read more