Micro businesses, typically businesses with 9 employees or less, play an important role in stimulating innovation, employment and growth. Despite this, relatively little is known about this important segment of the business population as such businesses are often excluded from official surveys. This report published today presents the findings of a survey conducted on micro-businesses in Ireland.

The report by Dr. Jane Bourke and Prof. Stephen Roper is a collaboration between  Cork University Business School and the Enterprise Research Centre in the UK and presents new information on the ambitions, growth aspirations and innovation levels of Irish micro-businesses.

Ambition plays an important role in ensuring businesses achieve their full potential. The survey conducted during the course of this project reveals that one in four micro-businesses in Ireland want to build a national or international business. Within Ireland, micro-businesses in the West are amongst the most ambitious nationally. Interestingly, however, business and personal ambitions are broadly similar for male and female micro-businesses owners. For many people flexibility is a key personal motivator for running their own micro-business.
This report provides the first detailed information on the uptake of digital technologies by micro-businesses in Ireland. The results suggest that Irish micro-businesses perform well, adopting digital technology at a faster rate than their counterparts in the UK and particularly the USA. Micro-businesses in Ireland also compare well internationally with respect to introducing new or improved products and services. Finally, the report emphasises the importance that micro-businesses, due to their scale and access to technology, should not be left behind larger businesses in the global digital revolution.