Small Business Owner or Entrepreneur and why it matters?
Mark Hart contributed to an article on Forbes.com published today examining the labels used by and to describe business owners.
Mark said “Not content with working out whether someone running a business is an entrepreneur or not we have now got a proliferation of labels to describe a particular demographic group the ‘entrepreneur’ is hailing from – mumpreneurs and olderpreneurs are just two common examples! .They make me cringe every time I hear them as they tend to be demeaning and patronizingg in equal measure playing into the stereotypical entrepreneur as a young white male by seeking to make the distinction. Demographics don’t matter in running a business as it’s what you are doing with your business that counts – disrupting markets, creating opportunities, social and environmental impact and yes, making money”