Mark Hart contributed to an article on Forbes.com published today examining the labels used by and to describe business owners.

Mark said “Not content with working out whether someone running a business is an entrepreneur or not we have now got a proliferation of labels to describe a particular demographic group the ‘entrepreneur’ is hailing from – mumpreneurs and olderpreneurs are just two common examples! .They make me cringe every time I hear them as they tend to be demeaning and patronizingg in equal measure playing into the stereotypical entrepreneur as a young white male by seeking to make the distinction. Demographics don’t matter in running a business as it’s  what you are doing with your business that counts – disrupting markets, creating opportunities, social and environmental impact and yes, making money”

 

 

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