Principal Lecturer at the Department of Strategic Management and Marketing, Leicester Business School, De Montfort University (DMU), Leicester, UK
Dr. Natalia Vershinina is a Principal Lecturer at the Department of Strategic Management and Marketing, Leicester Business School, De Montfort University (DMU), Leicester, UK and has been with the institution for fourteen years. She has a PhD in Business Relationships and prior to that completed MBA with Distinction from DMU, and Deng with Distinction from St. Petersburg State University of Technology and Design. She has co-authored the market-leading Management textbook with Richard Daft and Martyn Kendrick.
Her main teaching and research area is entrepreneurship and small firms with particular interest in ethnic minority entrepreneurship, effect of gender on women's enterprise in UK and transition economies context. She is a Entrepreneurship SIG Track Co-Chair for British Academy of Management Conference, and Co-Chair for Family and Community Enterprise Track at Institute for Small Business and Enterprise Conference.