Publication
Research Paper
Understanding Artificial Intelligence Adoption and Use in Rural Small Medium Enterprises: An Opportunity to Level Up?
Published: 29 October 2024
ERC Research paper No 113
Associated Themes
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Business Growth -
Innovation
Over the past few years. Artificial Intelligence (AI) has become an important area of interest for small and medium-sized enterprises (SMEs). AI has been stated as the 4th industrial revolution and is a technology of multifaceted promise. The adoption of AI could lead to productivity gains and help SMEs to grow, upscale and seek new international markets. The potential positives are offset by arguments that AI may lead to the reduction of jobs, create privacy issues, and broader ethical concerns. The potential for AI is also likely to have a location effect, with urban areas differing to regional and rural areas. Where rural SMEs face additional challenges with AI implementation.
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