Guihan Ko

Research Associate

Dr Guihan Ko is a Research Associate in Marketing & Innovation at Kent Business School. He holds a PhD in Marketing from Nottingham University Business School, and MSc degrees of Marketing Research from Temple University and Applied Statistics from the University of Alabama.

Contact Details

Biography

Dr Guihan Ko is a Research Associate in Marketing & Innovation at Kent Business School. He holds a PhD in Marketing from Nottingham University Business School, and MSc degrees of Marketing Research from Temple University and Applied Statistics from the University of Alabama. His research focuses on innovation and collaboration issues in Marketing, Marketing Analytics, and Digital Marketing. Specifically, he explores factors related to collaborating with customers in the early stages of new product development and looks at the different roles of integration and process flexibility in different types of innovation processes. He has presented his research at the Product Development & Management Association research forum and the Innovation & Product Development Management Conference, amongst others.

Policy Briefing

The Role of Innovation in Small Business Performance: A Regional Perspective.

The Longitudinal Small Business Survey (LSBS) allows for more consistent SME analyses for the UK than ever before by tracking the same firms over time. Our research looks at the regional context, as well as firm specific variables, that are associated with labour productivity outcomes for SMEs. The paper considers the role of City-Region characteristics, as defined in terms of labour market, business dynamics, R&D spend and City-Region agglomeration on labour productivity, alongside firm-level associations.

The paper addresses a research gap in our understanding of how City-Region characteristics support the SME community in Britain by seeking to tease out the channels through which the benefits might accrue. Improving our knowledge of these channels could potentially enable more effective support provision from a policy perspective.

Associated Themes
  • Innovation
  • Productivity and performance
Research Paper

The Role of Innovation in Small Business Performance: A Regional Perspective. Research Paper No 82

The Longitudinal Small Business Survey (LSBS) allows for more consistent SME analyses for the UK than ever before by tracking the same firms over time. Our research looks at the regional context, as well as firm specific variables, that are associated with labour productivity outcomes for SMEs. The paper considers the role of City-Region characteristics, as defined in terms of labour market, business dynamics, R&D spend and City-Region agglomeration on labour productivity, alongside firm-level associations.

The paper addresses a research gap in our understanding of how City-Region characteristics support the SME community in Britain by seeking to tease out the channels through which the benefits might accrue. Improving our knowledge of these channels could potentially enable more effective support provision from a policy perspective.

Associated Themes
  • Innovation
  • Productivity and performance