Guihan Ko

Research Associate

Dr Guihan Ko is a Research Associate in Marketing & Innovation at Kent Business School. He holds a PhD in Marketing from Nottingham University Business School, and MSc degrees of Marketing Research from Temple University and Applied Statistics from the University of Alabama.

Contact Details

Biography

Dr Guihan Ko is a Research Associate in Marketing & Innovation at Kent Business School. He holds a PhD in Marketing from Nottingham University Business School, and MSc degrees of Marketing Research from Temple University and Applied Statistics from the University of Alabama. His research focuses on innovation and collaboration issues in Marketing, Marketing Analytics, and Digital Marketing. Specifically, he explores factors related to collaborating with customers in the early stages of new product development and looks at the different roles of integration and process flexibility in different types of innovation processes. He has presented his research at the Product Development & Management Association research forum and the Innovation & Product Development Management Conference, amongst others.