Marian Garcia

Professor of Marketing and Innovation

Marian Garcia is professor of Marketing and Innovation at Kent Business School – University of Kent. Her primary area of research is marketing-led innovation, with a particular focus on open innovation and value co-creation models and network configuration of high performance innovation teams. She can be contacted at: [email protected]

Contact Details

Email:[email protected]

Biography

Marian Garcia is professor of Marketing and Innovation at Kent Business School – University of Kent. Her primary area of research is marketing-led innovation, with a particular focus on open innovation and value co-creation models and network configuration of high performance innovation teams. She can be contacted at: [email protected]

Research Paper

The Role of Innovation in Small Business Performance: A Regional Perspective. Research Paper No 82

The Longitudinal Small Business Survey (LSBS) allows for more consistent SME analyses for the UK than ever before by tracking the same firms over time. Our research looks at the regional context, as well as firm specific variables, that are associated with labour productivity outcomes for SMEs. The paper considers the role of City-Region characteristics, as defined in terms of labour market, business dynamics, R&D spend and City-Region agglomeration on labour productivity, alongside firm-level associations.

The paper addresses a research gap in our understanding of how City-Region characteristics support the SME community in Britain by seeking to tease out the channels through which the benefits might accrue. Improving our knowledge of these channels could potentially enable more effective support provision from a policy perspective.

Associated Themes
  • Innovation
  • Productivity and performance