Pietro Micheli

Associate Professor in Organizational Performance

Pietro is Associate Professor in Organizational Performance at Warwick Business School. Previously he was Senior Lecturer at Cranfield School of Management’s Centre for Business Performance, UK, and Director of the Italian Commission for Public Sector Evaluation. He was awarded a PhD and a Master by Research in Management from Cranfield School of Management, and a Master in Management and Production Engineering from the Politecnico di Milano.

His main areas of expertise are Innovation management, particularly in relation to the role of design in the development of products and services, design thinking as a strategic business perspective,
Performance management and improvement: implementation and reformulation of strategy; design and use of performance measurement systems; continuous improvement approaches and techniques.

Contact Details

Email:[email protected]

Research Themes

  • Innovation and Exporting

Biography

Pietro is Associate Professor in Organizational Performance at Warwick Business School. Previously he was Senior Lecturer at Cranfield School of Management’s Centre for Business Performance, UK, and Director of the Italian Commission for Public Sector Evaluation. He was awarded a PhD and a Master by Research in Management from Cranfield School of Management, and a Master in Management and Production Engineering from the Politecnico di Milano.

His main areas of expertise are:

  • Innovation management, particularly in relation to the role of design in the development of products and services, and design thinking as a strategic business perspective. In this area, he has recently authored two books: Leading business by design, and Design in the automotive industry (both published by the Design Council, UK).
  • Performance management and improvement: implementation and reformulation of strategy; design and use of performance measurement systems; continuous improvement approaches and techniques. He has recently co-authored the book Measurement madness: recognizing and avoiding the pitfalls of performance measurement (Wiley).

Pietro’s research papers have been published in leading academic journals such as Journal of Product Innovation Management, Research Policy, the Journal of the Academy of Marketing Science, Long Range Planning, International Journal of Operations and Production Management, and Research Technology Management.

Over the past ten years Pietro has worked with over thirty organizations – private and public. These include: Royal Dutch Shell, BP, KLM, Emirates, France Telecom, British American Tobacco, British Energy, DB Schenker, SAB Miller, AMEC plc, Wartsila, USAID, Council of Europe, United Nations, British Government, Italian Government, United Arab Emirates Government, the British Library, the UK’s Pensions Regulator, and the UK Department of Health.

He has been Visiting Professor and visiting lecturer at a dozen European Universities, run open executive courses and workshops, and is a regular speaker at academic and practitioner conferences. He speaks fluent English, Italian, French and Spanish.

 

Research Paper

The roles and effectiveness of design in new product development: a study of Irish manufacturers. Research Paper No. 41

Investments in design can make a significant contribution to successful new product development (NPD). However, there is insufficient evidence on the most appropriate or effective role that design could play. Previous case-based research has identified alternative roles for designers in NPD, but there is only tentative evidence over such roles’ contribution to NPD outcomes. Using data on a large sample (c. 1300) of Irish manufacturing plants we are able to examine the effectiveness of three different levels of involvement of designers in NPD and their impact on NPD novelty and success.

Associated Themes
  • Innovation and Exporting