- Innovation and Exporting
Joanne joined the University of Warwick in 2013 as a PhD Student. She is based in the Enterprise Research Centre, Warwick Business School (WBS) with research training being provided through the Warwick Social Sciences Doctoral Training Centre. Her PhD research entitled “Intangibles strategy, appropriability regimes and firm innovation performance” is positioned in light of the increasing importance of intangible assets to firms in today’s economies. Given the need for firms to fully recognise the importance of intangible assets and to be increasingly concerned with the strategy relating to them, Joanne will undertake an analysis of intangibles strategy, examining how the industry environment, and in particular the appropriability regime, affects a firm’s intangibles strategy and its innovation performance. She is being supervised by Professors Stephen Roper and Andy Lockett.