Anastasia Ri
Assistant Professor -Research
Anastasia Ri is an Assistant Professor (Research) in Entrepreneurship and Innovation at Warwick Business School (WBS), which she joined in December 2025. Prior to this, she was a Research Fellow at the Enterprise Research Centre and The Productivity Institute at Aston Business School, and, before that, a Principal Researcher at the University of Nice–Sophia Antipolis on a European Investment Bank–funded project.
She is an applied economist with extensive experience and a strong interest in policy-oriented research related to SMEs, entrepreneurship and entrepreneurial ecosystems. Her research focuses particularly on SMEs’ digital adoption and sustainability practices.
Contact Details
| Email: | Anastasia.Ri@wbs.ac.uk |
|---|---|
| LinkedIn: | linkedin.com/anastasia-ri |
Biography
Anastasia Ri is an Assistant Professor (Research) in Entrepreneurship and Innovation at Warwick Business School (WBS), which she joined in December 2025. Prior to this, she was a Research Fellow at the Enterprise Research Centre and The Productivity Institute at Aston Business School, and, before that, a Principal Researcher at the University of Nice–Sophia Antipolis on a European Investment Bank–funded project.
She is an applied economist with extensive experience and a strong interest in policy-oriented research related to SMEs, entrepreneurship and entrepreneurial ecosystems. Her research focuses particularly on SMEs’ digital adoption and sustainability practices. Drawing on a diverse background spanning macroeconomics, small business economics, entrepreneurship and finance, she brings a multidisciplinary perspective to understanding the drivers of business performance and innovation.
Anastasia is a member of the UK team of the Global Entrepreneurship Monitor (GEM), the world’s largest ongoing international study of entrepreneurship. She contributes to the annual GEM UK National Reports, which monitor entrepreneurial activity and assess the entrepreneurial ecosystem in the UK.
She actively engages in knowledge exchange with policy and industry stakeholders and also serves as a consultant to the OECD.
The impact of local social capital on different types of entrepreneurship
Published: 1 July 2025
ERC Research Paper No 117
Knowledge Spillovers, Entrepreneurial Ecosystems and the Geography of High Growth Firms Redux
Published: 17 June 2025
ERC Research Paper No 116
Actionable Information enables SMEs to Journey towards Net Zero
Published: 21 September 2023
ERC Policy briefing
Actionable Information enables SMEs to Journey towards Net Zero
Published: 21 September 2023
ERC Research paper No 109
Taking Small Steps: Business Priorities, Environmental and Social Responsibility in UK SMEs
Published: 28 July 2022
ERC Research Report
Twin Green and Digital Transitions: Joint adoption of net zero and digital practices by UK SMEs
Published: 27 October 2021
ERC Insight paper
The UK’s business R&D workforce: skills, sector trends and future challenges
Published: 2 September 2021
ERC Insight paper
Digital readiness, Digital adoption and Digitalisation of UK SMEs Amidst the Covid-19 crisis
Published: 8 July 2021
Research Paper No 96
Digital readiness, Digital adoption and Digitalisation of UK SMEs Amidst the Covid-19 crisis
Published: 8 July 2021
ERC Policy Briefing
Drivers and Performance Outcomes of Net Zero practices: Evidence from UK SMEs
Published: 24 June 2021
Research Paper No 95
Online Peer-to-Peer lending – what do we know, and where are the gaps? SOTA NO39.
Published: 6 May 2020
ERC SOTA No 39.
Online Peer-to-Peer lending to finance business growth: Evidence from Funding Circle
Published: 6 May 2020
ERC Insight paper
